In the event of a medical emergency, call 000 or visit your closest emergency department immediately

About our Content

Finding health and wellness information online is easy - it's everywhere. But finding trustworthy, relevant, actionable help can be tricky and sometimes overwhelming. Zable is changing all of that. With the help of our panel of expert contributors, medical reviewers and talented editorial team - we're building a comprehensive library of content to help everyday Australians get back to feeling their best - no matter what they're dealing with.

We are dedicated to ensuring that our content is accessible, understandable and actionable so that all our readers can be confident in making well-informed decisions about their health.

We know trust is earned, so we're happy to share more about how we ensure medical accuracy and the integrity of our content.

The medical accuracy and integrity of our content is paramount to us, so all of the articles featured within our patient resources centre are vetted through our rigorouscontent development process- this means they are fact-checked and reviewed by medical experts before publishing.

Our strictsources and attribution guidelinesalso ensure that we cite and link to the primary literature in each article we publish. Our team constantly researches and monitors the health space to update and review current articles and produce new content for our readership.

"Read more about the team behind the content and the editorial process we have in place to ensure we have your back, and whatever else hurts too."

Matthew Gregory & Scott Gentle
Founders of Zable Health

Our Editorial Leadership Team

Our editorial team is responsible for ensuring the content on Zable Health meets the standards we set in our overall editorial policy.

The team also provides the strategic direction and planning of our content creation and works closely with our panel of expert contributors and medical reviewers to ensure the content on Zable is up to date and accurate.

"For those of us working at Zable, the topic of healthcare is something we're all passionate about - which is what motivates us to build upon our library of health information, to help you get back to feeling your best - no matter what you're dealing with."- Dr Gina Arena

Leon Mao

Leon Mao — Senior ContributorBachelor of Science with Honours, Doctorate of Physiotherapy (University of Melbourne)

Leon Mao is responsible for producing and editing content on Zable and guiding the strategic direction of the content produced. He is a qualified physiotherapist and an experienced medical writer.

Dr Gina Arena

Dr Gina Arena — Senior Medical Fact-checker and contributorResearch Fellow & Lecturer at the University of Western Australia

Dr Gina Arena is the senior medical fact-checker and contributor for content published within Zable's patient resources. Dr Arena reviews all articles to ensure medical accuracy, with appropriate primary literature citations to bolster the evidence behind the content.

Editorial Contributors and Experts

We aim to construct content that is balanced and objective. To this end, we maintain a healthy relationship between many different Australian-based health practitioners - who often contribute and provide perspective from their area of medical expertise.

We also work with accredited health writers and production companies to help produce some of our content published on our site.

Whenever we include a contributor's perspective or advice within one of our articles, we clearly declare it within the footnotes.

Meet some of our contributors

Content Development Process

At Zable, we have a clear pathway for content creation to ensure we maintain accuracy, consistency and relevance. We employ this process for each piece of content created and maintained on the Zable website.

Zable's content development process includes the following 6 phases:

Plan & Research— planning sessions take place regularly to inform our content briefs.
Write— the topic at hand is then written by one of our authors within our editorial team.
Editorial Review— the article is then editorially reviewed by our accredited editors.
Medically Review & Fact Check— once editorially reviewed, the article is then medically reviewed and/or fact-checked by one of our (Australian qualified) medical reviewers.
Publish— once the review process is complete, the article is then published on our website.
Review & Update— our articles are all regularly reviewed by our team of medical reviewers and expert contributors.

Sources and Attribution Guidelines

All of our information is evidence-based, with content supported by reliable sources. We aim to use Australian, non-commercial sources, such as:

Australian Government department information
Australian data and statistics
Clinical practice guidelines
Peer-reviewed literature

All references are listed at the end of our article, linking to the source where possible.

Content Maintenance and Quality Assurance

All of the Zable content is reviewed regularly to ensure it is complete, accurate and trustworthy. We review all content within two years of first publishing, with some content reviewed more frequently due to the nature of the article. All articles are labelled with the "Last reviewed" date clearly at the top of the page to ensure complete transparency in our process.

Editorial Approach

Our approaches have been assembled to ensure Zable's digital services and assets follow the best editorial practice and use consistent, correct, diverse and conscious language.

Diversity Commitment

Your Voice Matters Here, and we're prioritising an environment where all feel safe and supported.

We are dedicated to engaging and amplifying various voices, identities, and viewpoints across the health and wellness spectrum to provide a content culture that reflects the diversity we see in our evolving world.

We are committed to building and nurturing inclusive teams at every level, and we seek out individuals who bring unique perspectives and experiences and an eagerness to embrace diversity, equity, and inclusion.

We use inclusive language, take responsibility for and learn from mistakes, and prioritise creating a work environment where all feel safe and supported.

Conscious Language

Language is a powerful instrument that constructs the world around us and can create and remove identities. At Zable, we know that language matters, and we are invested in using language to create a healthier, stronger, and more impartial world. Employing conscious language in speaking, writing, and editing reflects our awareness of and devotion to the communities that read our content.

Advertising and Sponsorship Policy

Zable's mission is to be your most trusted ally in your pursuit of health and well-being. We're committed to bringing you authoritative, approachable, and actionable content that inspires and guides you toward the best possible health outcomes for you and your family.

The content and experiences produced by Zable are created under strict editorial and medical guidelines to ensure accuracy, currency, and clarity. Zable is funded through the sale of advertising that appears on its properties, which include websites, apps, social media, and partner publications.

Be assured that we’re inflexible about our editorial autonomy. Besides input about broad topic areas, we do not allow sponsors to influence Zable’s editorial content. In some cases, Zable may offer co-created or branded content in partnership with our sponsors and/or present content created by our sponsors.

This content is always clearly labelled and is detailed in sections 5 and 6 below.

If you’d like to advertise with Zable, contact us here. These are the specific guidelines we follow about the types of advertising we accept:

1. We review the ads.

We maintain sole discretion for determining the types of ads that will be accepted and displayed on Zable properties. We reserve the right to reject, cancel, or remove any ads at any time and for any reason. We will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any ad, along with an explanation. We also reserve the right to determine the appropriate placement of advertisements on Zable properties.

2. We don’t endorse any advertised products or services.

Although products may appear on our site in the form of advertisements, under no circumstances shall our acceptance of any ad be considered an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes, or promotes these product(s) or service(s). In some cases, Zable’s editorial team may rate or rank certain products or services. These ratings or rankings are determined solely by the editorial team(s) without regard to any financial or advertising relationship that may exist with companies that provide the product or services.

3. We will not accept certain types of ads.

We will not accept any ad that is factually inaccurate and/or, in our opinion, in poor taste. Advertised products must be in market and readily available. Zable will not permit, at any time, the placement of any ad for harmful, illegal, or objectionable products or services. Ads must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, colour, national origin, race, religion, sex, sexual orientation, or disability. Ads should not contain defamatory, libellous, slanderous, or threatening information.

Ads must not be related to alcohol, firearms, ammunition, fireworks, gambling, pornography, tobacco, political campaigns, or the simulation of news or an emergency. All ads must clearly identify the advertiser. Any ad that could be misconstrued as editorial content will be clearly labelled as an advertisement.

4. We clearly distinguish ads from editorial content.

We maintain a distinct separation between advertisements and editorial content in every instance. All ads on Zable properties are clearly and unambiguously identified as such. Clicking on an ad will take the user to an advertiser’s site or a sponsor’s resource centre hosted on a Zable property. Sponsored resource centres are labelled as such, with the name of the sponsoring entity displayed.

5. We clearly distinguish between sponsored and non­-sponsored content.

Zable seeks sponsorships from trusted and credible research organisations, manufacturers, and other service providers. Sponsorships provide financial benefit to Zable but also benefit our users by providing current information on health services, medications, and treatments. Editorial content sponsored by an advertiser is subject to our editorial policy and is reviewed by our editorial staff and Medical Affairs team.

When content (sponsored content, co-created content, or branded content) is provided by or influenced by a named sponsor, we take meaningful steps to ensure our users will not confuse sponsored content with Zable’s original editorial content. Native advertising refers to links or ads within a piece of content that link to other content. Zable may present advertising messages, advertisements, or sponsored posts in its social media channels.

6. Affiliate program (e-commerce links in Zable Health content)

Our health and wellness editors will include links to relevant products they feel could be useful to our readers as part of the article creation process. While all products are chosen independently, we want you to know that Zable may receive a payment if you purchase at the retailer’s site within 24 hours of clicking on one of the links we provide.

7. We clearly distinguish content that is part of a Partner program.

Occasionally Zable will work with products, services, or organisations that align with our mission. Zable vets these products, services, or organisations for quality and only presents what it feels is valuable to and in the best interest of our users. Zable does not medically review the content and is not responsible for providing the products or services described on these pages.

Any partner content of this type will be labelled with language that indicates it did not go through our standard editorial process and follows these Ad and Sponsorship Policy guidelines. In the instances where Zable receives a payment when users purchase or sign up for the product or service, the page may also include this language: “Zable and our partners may receive a portion of revenues if you make a purchase using a link above.” Partner pages may also include a “what’s this” link that takes users to a page that explains the nature of the partnership.

Content Disclaimer

Zable is a digital publisher and does not offer personal health or medical advice. Call your local emergency services immediately or visit the nearest emergency room or hospital if you're facing a medical emergency. Before starting any nutrition, diet, exercise, fitness, medical, or wellness program, you should consult your healthcare provider.

This content, developed through collaboration with licensed medical professionals and external contributors, including text, graphics, images, and other material contained on the website, apps, newsletter, and products ("Content"), is general in nature and for informational purposes only and does not constitute medical advice; the content is not intended to be a substitute for professional medical advice, diagnosis, or treatment.

Always consult your doctor or other qualified healthcare providers with any questions you may have regarding a medical condition, procedure, or treatment, whether it is a prescription medication, over-the-counter drug, vitamin, supplement, or herbal alternative. Zable makes no guarantees about the efficacy or safety of products or treatments described in Zable's Content.

Health conditions and drug information contained are subject to change and are not intended to cover all possible uses, directions, precautions, warnings, drug interactions, allergic reactions, or adverse effects. Zable does not recommend or endorse any specific test, clinician, clinical care provider, product, procedure, opinion, service, or other information that may be mentioned in Zable's websites and content.

The disclaimers herein are provided on this page for ease of reference. These disclaimers supplement and are a part of Zable's Terms of Use.

If you feel you may have a medical emergency, please call your local emergency services hotline immediately.

Australia: 000
USA: 911
Europe: 112

Last updated May, 2024

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Zable is an Australian health platform on a mission to make healthcare simpler, faster—and most importantly, more accessible for all Australians.

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Expand Directory is a Zable Health Pty Ltd Company. All rights reserved. Our website services, content, and products are for informational purposes only. Zable does not provide individual medical advice, diagnosis, or treatment. .